Daughters of Style

A luxury fashion brand that rages against waste by putting production into the hands of the end-user

Discipline

strategy

motion

print

design

campaign

photo

Sector

Apparel

Fashion

Jennifer Sult, a fashion professor and industry pattern maker, noticed a major gap in the pattern industry—the lack of modern, relevant patterns. What resulted from this insight was Daughters of Style, a pattern company unlike any other.

Daughters of Style Photography
Daughters of Style Visual Identity
Daughters of Style Package Design
Daughters of Style Visual Identity
Daughters of Style Visual Identity

DoS would be a nod to the history of making clothing as our mothers did and aims to create a revolution in how we see fashion. One that rages against waste and over-production, but not lacking high style. Unlike traditional pattern brands, DoS would operate as an independent fashion label with one exception—to put the production and control in the hands of the end user. We were challenged to conceive a visual strategy, name, and identity for the new brand.

Daughters of Style Campaign

VIDEO

The visual identity gave DoS the tools to begin releasing their biennial limited-edition product drops and a strategy to disrupt the business through brand building and aspirational luxury tactics.

Daughters of Style Package Design
photo credits: b e Jones & Egan Parks