Daughters of Style

Luxury fashion produced by the end-user

Services

campaign development

content creation

visual identity

Capabilities

art direction

brand identity

concept development

logo design

naming

packaging

photography

print design

production

talent

video

Brief

Jennifer Sult, a fashion professor and industry pattern maker, noticed a major gap in the industry — the lack of availability to modern and relevant patterns. What resulted from this insight was Daughters of Style, a pattern company unlike any other.

Daughters of Style is a nod to the history of making clothing as our mothers did and aims to create a chang in how we see fashion. The patron de vêtement business model rages against waste and over-production without sacrificing style. Unlike traditional pattern brands, Daughters of Style would operate as an independent fashion label that puts the production and control in the hands of the end user. We were challenged to conceive a visual strategy, name, and identity for the new brand.

Daughters of Style Wordmark
Daughters of Style Visual Identity Package Design
Photo: Egan Parks
Daughters of Style Campaign Opening

The visual identity gave Daughters of Style the tools to begin releasing their biennial limited-edition product drops and a strategy to disrupt the business through brand building and aspirational luxury tactics.

VIDEO

Daughters of Style Visual Identity Photography
Daughters of Style Visual Identity
Daughters of Style Visual Identity
Daughters of Style Visual Identity
Daughters of Style Visual Identity
Daughters of Style Visual Identity Packaging
Daughters of Style Package Design
Additional Credits
Photography by: B.E. Jones & Egan Parks