Daughters of Style
Luxury fashion produced by the end-user
Jennifer Sult, a fashion professor and industry pattern maker, noticed a major gap in the industry — the lack of availability to modern and relevant patterns. What resulted from this insight was Daughters of Style, a pattern company unlike any other.
Daughters of Style is a nod to the history of making clothing as our mothers did and aims to create a chang in how we see fashion. The patron de vêtement business model rages against waste and over-production without sacrificing style. Unlike traditional pattern brands, Daughters of Style would operate as an independent fashion label that puts the production and control in the hands of the end user. We were challenged to conceive a visual strategy, name, and identity for the new brand.