Identity inspired by light scanning technology
Riddell has been an industry leader in head protection since their inception in 1927 and has continued to innovate their products to make football a safer sport for players. Their latest technology, Precision-Fit, uses 3-D scanning technology to create fully-personalized instrumented headgear, which is custom-fitted to a player’s head to provide maximum protection.
The creative direction for the product launch was anchored around distinctive visuals inspired by the structured light technique used in 3-D scanning.
Taking visual inspiration from sources ranging from military equipment to luxury goods to 3-D scanning technologies, the visual identity was crafted to tell the story of the product and exude excitement and elegance.