Sig Luscher Brewery
Urban contemporary art, funk and Oktoberfest combine to inspire a unique identity and package design.
Frankfort, Kentucky-based Sig Luscher Brewery hosted their first annual Oddtober Frankenfest, which presented a unique opportunity for the brand to collaborate with the hip-hop group Nappy Roots on a limited-edition Oktoberfest style lager.
Combining inspiration from urban contemporary art, funk, and Oktoberfest proved to be a fertile ground to build a visual identity that is as unique as it is striking. The visuals were implemented across cans, posters, ephemera, and social media.