Sig Luscher Brewery

Street art, funk and Oktoberfest combine to inspire a unique identity

Services

visual identity

campaign development

Capabilities

packaging

brand activation

brand collaboration

art direction

illustration

Brief

Frankfort, Kentucky-based Sig Luscher Brewery hosted their first annual Oddtober Frankenfest, which presented a unique opportunity for the brand to collaborate with hip-hop group Nappy Roots on a limited-edition Oktoberfest style lager.

Combining inspiration from urban contemporary art, funk, and Oktoberfest proved to be a fertile ground to build a visual identity that is as unique as it is striking. The visuals were implemented across cans, posters, ephemera, and social media.

Sig Luscher Brewery Oktoberfest - Can Design
Sig Luscher Brewery Oktoberfest - Posters
Sig Luscher Brewery Oktoberfest - Social Media
Sig Luscher Brewery Oktoberfest - Apparel
Sig Luscher Brewery Oktoberfest - Design
Sig Luscher Brewery Oktoberfest - Design

Promotions for the event created buzz around the city and tickets for Oddtober Frankenfest quickly sold out. The Oktoberfest lager release coincided with the event and sold out at a premium price point for the brand.

Sig Luscher Brewery Oktoberfest - Poster